About Us
Welcome to Borwell Cycles – where every ride starts with quality, expertise, and a love for cycling.
Founded in Norwich, Borwell Cycles was born from a deep-rooted passion for two wheels and a commitment to helping riders of all levels push further—on the road, on the trail, or from the comfort of home. Whether you're a weekend warrior, a daily commuter, or diving into indoor training, we're here to fuel your journey.
What Drives Us
At Borwell Cycles, we believe that cycling is more than a sport—it's a lifestyle. That’s why we offer a full range of bikes, indoor cycles, and premium cycling gear to keep you moving no matter the season or your fitness goals.
We’re not just a bike shop—we’re your cycling partner. Our team is made up of fellow riders who understand your needs, whether it's choosing your first bike, upgrading your equipment, or finding the right apparel for comfort and performance.
What We Offer
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🚴♀️ Road, mountain, and hybrid bikes for all levels
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🏠 Indoor cycles and smart trainers for year-round training
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🧢 Cycling apparel and accessories to look and ride your best
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🛡️ Protective gear including helmets, lights, and more
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🔧 Maintenance tools and essentials to keep your bike in top shape
Why Choose Us?
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Expert Support – We know bikes inside and out.
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Quality Products – Carefully selected from trusted brands.
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Local & Personal – Based right here in Norwich, serving the UK cycling community.
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Customer-First – We're always here to help by phone, email, or in person.
Join the Borwell Cycles community today and gear up for your next adventure. Whether you're chasing fitness goals or fresh air, we’ve got everything you need to ride better, safer, and stronger.
📍 Borwell Cycles108 Spencer St, Norwich, NR3 4PF
📧 cyclesborwell@gmail.com
📞 01603 787736